Donald Trump is hands down the most controversial Presidential nominee that’s ever ran.
And he also gets more media coverage than anyone else – without spending a dime, btw.
Think about it, every time his face is shown on Fox, CNN, or any other network, he’s getting publicity that a Super PAC couldn’t even buy…
I remember when I first saw Donald Trump. I was 16 years old, it was April in 1999 & David Blaine was being buried alive on Trumps property on Manhattan’s west side.
Here’s a picture from that day:
I skipped school that day to watch him get buried alive. (Sorry grandma…)
And that’s when I saw Trump get out of his black stretch limo like a BOSS, with his people all around him and cameras everywhere.
At 14 years old I was inspired!
What’s crazy is a fews later I actually ended up working for his company and becoming the E-Marketing Director for Trump Mortgage LLC. Yep, they even gave me my own title.
Landing a deal with the man taught me a lot.
But more on that in a sec.
How did I even get a job working for Trump?
In 2007 I had just gotten out of the NAVY and after a short stretch as a delivery driver for California Overnight, I became a Loan Officer.
Why did I do that?
Pretty simple: A guy invited me over and brought me aboard his yacht and offered me some great incentives.
Not to mention his parties were redic. Ever seen the movie Wolf of Wallstreet? Yeah he partied that hard.
You should have seen this guy, he was about 300 lbs and had NOTHING but girls around him.
I was sold. I quickly became a loan officer and used what I learned from hacking and spamming in the NAVY (I had to learn something while I was underway).
I quickly became the #1 sales rep in the company. Here’s how:
Generating my own leads!
Now everyone in the company wanted leads from me so I had my spammer buddies mail my program and I would pay them a $15.00 CPA.
I would then resell them to the company I was working for. But we weren’t licensed in all states and the spammers didn’t want to limit states.
So that’s when I started reselling the leads that we could deal in, which turned out to be more profitable than closing deals myself.
This is also where I learned a critical lesson in life. And that’s how to play the game of volume. Remember the toll road analogy? This was my first lesson in that. Refer to it here.
I was able to resell 1000’s of leads per day that were generated from my own efforts and the efforts of my very first affiliate program.
At the time I had spammers mail my mortgage form which was generated on domains like yourlowestquotes.com and I would pay them $15.00 to mail my program.
I would then resell those leads for $25.00 for semi exclusive – meaning it could be resold a max of 3 times, or 1 time as an exclusive for $50 – $75 bucks!
The spreads on that are huge and when you’re generating a few hundred leads per day it really ads up.
Your talking $60 per lead profit x a few hundred leads per day!
Next thing you know I was buying my first home by the time I was 25 years old.
So shortly after that I started pitching companies and found a guy out of NYC who was buying leads and reselling them.
One of those buyers name was Steve who had an in with Trump. And BTW one of the best sales guys I know.
I now had an inside man in Trump headquarters.
Donald was starting a new mortgage company very late in the game but I knew I could help because he needed leads.
That’s how you close loans – you have to find people interested in refinancing their homes.
Here’s what I learned from my experience:
Lesson #1: Get in the door at all cost.
I gave Donald free leads… Enough leads and I would attract everyone’s attention.
Who is giving us all these FREE leads?? They had to know.
Yeah my quality (& profits) suffered but that was a risk I was willing to take. Imagine getting a loan with Donald Trump.
Shoot, I still own Trumploan.com – Mr. Trump, if you want to get back in, just give me a call. 🙂
Lesson #2: Find strategic partnerships.
Let’s face it, I wouldn’t probably have gotten in with Trump if my Jewish friend didn’t have the in.
It’s because of this strategic partnership of having a good sales guy on the ground that those doors were opened up.
Lesson #3: Don’t be afraid to reach out to people who could really use your service!
If you can present something that someone needs in a way that they are use too, they’ll probably listen to you.
Trump needed my leads because he was late in the game. I knew how to get them to him. Boom, need fulfilled.
Lesson #4: Have the goods.
If you’ve got the good then you’ve got the goods.
In this case I knew leads and I knew how to generate thousands per day through internal mailing and affiliates. I was also a loan officer so I knew exactly what he wanted.
Lesson #5: Prepare & Present.
All I knew was that I was soon flying out to Trump Mortgage offices in New York City and I had to present something to him that would wow him.
I did some research and hired someone on elance.com to right up a business proposal.
I remember the process was painstaking because I was asked tons of questions on how I could help Trump generate more leads and close more loans.
But next thing I know there I was at Trump’s office, presenting my business proposal I wrote up with someone on elance a few weeks before.
Even with a foot in the door, preparation and execution is what will really give you success.
Lesson #6: Put in the work.
I almost quit so many times because of the amount of paperwork I had to answer but I knew the opportunity that was waiting for me on the other side was worth it.
Hell, I could potentially be working for Donald Trump!
The work was hard, but it paid off.
Lesson #7: Confidence.
When I walked into that room to present what I had to offer I walked in with confidence because I knew what I was doing.
I strongly believe confidence comes from believing in what you do and doing what you do best. Confidence comes from preparation, too.
Because I knew what I wanted that day and had prepared for it, I knew I would be walking away with a deal.
Those are the best seven lessons I learned working for Donald Trump, and the truth is I still carry them with me today.
I hope you enjoyed this post because I enjoyed writing it for you.
Check back soon for the next.