Ecommerce Made Easy In 4 Steps
So, you’ve got your Shopify store up. But now what?
It seems like everyday people are always asking me, “How do I make money with e-com?” … So instead of answering all of those emails and messages individually, I’ve decided to put all of the most useful steps in one place for you.
Here Are 4 Of The Best Ways To Turn Your Ecommerce Store Into A Bonafide Cash-Cow:
Step 1 – Find Hot Products To Sell
Take it from me, the best products to sell are the ones that are already selling. Don’t reinvent the wheel. Keep it simple.
One of the easiest ways to see what people are already buying is a website called WatchCount.com. This is where you go to see the items that people are watching on Ebay.
You simply visit the site: type the word that best describes the type of store you have, and find products and prices for your store. Pretty simple.
For the example below, I simply typed the word “Women” into the field and came up with an unlimited list of great product ideas.
The only thing need to do next, is choose which product I want to sell, list it on my store and start running traffic to it.
Pro Tip: Having a markup of 100% is a great way to price your products. If you’re buying the product at $5, then sell it for $10. Make sure you choose a product that you can easily markup.
Step 2 – Facebook Strategies
Facebook is one of the best things to every happen to the internet. Here’s why, back in the day we had to go fishing for websites, forums and blogs where we could find good traffic. Not anymore. Everyone we could ever wish to market to is already on Facebook. And they’re just waiting to buy our stuff!
Getting good at Facebook marketing is the difference between losing money and absolutely crushing it in ecom.
Here’s a few vital things you need to know to get good at Facebook ads:
- Prequalify your audience. Everyone that sees your ad isn’t going to buy.
Prequalifying them insures that your ad will appeal to the right person. This increases your conversions and saves you time and money in the long run.
Have you ever seen one of those TV ads that say “Attention: if you or a loved one has been diagnosed with mesothelioma, then this is for you…”? Those ads are prequalifying people.
They know millions of people will see those ads, but only the exact people they are looking for will respond to them.
- Writing better ads: A great ad should take your reader on a journey, while still being short and punchy. It should make them picture what life would be like if they owned your product.
Here are some examples:
Telling them how it would look in their homes makes them start to think about where they’re going to put one.
Sports fans will flip out with excitement for the chance to have their favorite team’s stadium at home.
Showing a great product to the right person, plus giving them a discount is a gauranteed way to get sales.
Now that you’ve got a winning product and some killer ads, you’re gonna want to get the best prices when you’re buying your products. Which brings us to the next step.
Step 3 – Negotiating With Suppliers
When you’re starting out you want to start small. That last thing you want to do is get stuck with 10,000 pieces of something you can’t sell.
After you get the ball rolling and sales are coming in left and right, now it’s time to explore having an inventory on hand.
Your main goal for negotiating is to get your products for the lowest price possible. And naturally, their main goal is to sell it to you for the highest price they could get.
Here are 5 quick tips to make sure your negotiations go your way:
- Quote multiple suppliers: If you’re selling makeup brushes, it’s best to get the prices from 3 to 4 suppliers.
That way, when you’re negotiating you’d have an advantage. If supplier A tells you the price is $5 per item, you could say “Supplier B told me it’s $3 for the same item”.
- Tell them what they need to hear: Make your supplier think you own the best store ever. Let them know you are looking for a long-term business relationship and you’re going to be placing many orders over the coming weeks.
- Play the high numbers game: Get a quote from the supplier for a large order. Something way larger than you actually need.
For instance, if you need 500, ask them how much for 5 thousand. Then when you get that price, ask them how much for 2,500. And keep lowering your order amount until you reach your ideal quantity at the best possible price.
If you ask them up front how much 500 will cost, they will give you a much higher price than they would while negotiating.
Also, if the supplier has a minimum order that is greater than the amount you need, just tell them you need a sample order to test the quality before you make your final decision.
- Ask suppliers about other customers: Ask your supplier to provide you with a list of customer references.
This way you could contact their current/past customers and ask them about the product (and the prices they paid for them).
Once you have your suppliers in place, you’re almost ready to take over the ecom world. Which brings us to another vitally important step.
Step 4 – Things you should know before importing
- Be As Specific As Possible – You have to be a bit anal retentive when it comes to your product orders. You have to ask every question you could possibly think of. You have to be specific about colors, fabrics, metals, materials, measurements, everything!
- You May Not Get What You Expect – No matter how specific you are, there are times when things don’t happen the way you envisioned them. Don’t get upset when this happens. Just make the necessary adjustments, learn your lessons, and keep on trucking.
- Pay With PayPal Whenever Possible – Most suppliers will request wire transfers. But you should, try your hardest to use PayPal to make your payments. This way if something isn’t right you have some level of protection.
- Act Bigger Than You Are – Use words that make your operation sound as big as Amazon’s. Even if it’s just you, by yourself in your kitchen. Use words like “Us” “We” “Our” “Department”. This will force your supplier to respect you just a bit more.
If you use these steps as a basic guide, you will set yourself up for success in your budding ecommerce business.
By the way, if you got any value from this whatsoever, I’ve put together a free course for you to take your ecom business to the highest heights!
So, if you want to skip the trial, error and failure line, and go straight to the VIP room of success, tap the link below and tell me where to your free course…
Get Your Free Ecom Training Course Here