Social media must go through the appropriate changes during the holidays- whether it be to celebrate Valentine’s Day or the Christmas season. What is the best way to easily switch up your social media to gear up for the holiday season?
We have three easy ways for a fluid change for all social media platforms:
- Pinned posts
- Social Media Banners
- Holiday posts
The Art of the Pinned Post
Pinned posts are posts you can select to remain on top of your social media business page. This applies for both Facebook and Twitter, two major social media channels for eCommerce. A pinned post can remind your followers what is important – it may be a holiday discount code or a sales reminder. You can only pin one post at a time but this is more of a positive than a negative. One important pinned post can bring immediate attention to whatever message you have crafted and bring urgency to a holiday sale. If this can urge consumers to take action immediately, this will ensure profitability for the holiday season.
Updating Social Media Banners
Facebook and Twitter allows customizable profiles that allow eCommerce companies to create their own brand on these platforms. Changing your Facebook and Twitter banner allows freedom in design and marketing.
One of my stores, Survivalist Depot, has a platform where my consumers know where to get information about sales fast. The Christmas banner matches our clean, masquiline brand while being to the point and descriptive. A button can also be added for accessible access to shopping tools. This urges action immediately and can drive up profits.
Amazon has continued their holiday cheer on their Facebook account with a simple festive image. This shows that not all banners must be sales-driven. This creates a story for the consumer rather than a selling point.
Holiday Posts – Discounts and Sales
A generic “Happy Holiday” post won’t go a long way with your loyal shoppers. If it was coupled with proper holiday branding and a discount code, it will have the ability to draw in your customers. A post with no sales and discount will entice your passive followers and help create a brand around your eCommerce store which is essentially your goal with effective holiday social media marketing.
Check out this holiday themed discount post we did for our Scented Engagements Store. Let this be a template for you to use with your own promotions.
Remember, it doesn’t need to be Christmas time to do a promotion. You should have your holidays, sales and discounts already mapped throughout the year like we discussed in this blog here.
Was this helpful? I’d love to hear from you in the comments with what stuck out to you or any tricks you’d add to this list. Share with a friend in eCommerce if this would help them too!